LUCOZADE
SPORT™ KICKSTARTS ‘FUEL your PERFORMANCE’ Campaign to educate and support dreams
of citizen athletes
No. 1 isotonic drink in the United Kingdom hosts running clinic
and introduces four Malaysians as ‘Fuel Your Performance’ Advocates
The Lucozade Sport™ ‘Fuel Your Performance’ Campaign got off to an
energetic start recently at its first running clinic with Pacesetters Athletic
Club, SMART Athletics Club and Tadonamo Triathletes. The exclusive event was
the latest in a series of campaign activities designed to engage with Malaysian
runners and an ongoing effort to bring its scientifically-proven formula to more
than 1 million Malaysians through ground-level events and sponsorship of
popular events such as the recent Reebok Spartan Race. Participants had the
opportunity to learn from seasoned runner Edan Syah and exercise & sports
nutritionist Dr Mahenderan Appukutty, Faculty of Sports Science and Recreation
from Universiti Teknologi MARA who shared their experience on training and
nutrition for sports enthusiasts.
“Helping dedicated athletes to achieve their performance goals is
an important brand value for Lucozade Sport™. By supporting accomplished
athletes and inspiring others to achieve their own dreams, we are sharing
resources, skills and knowledge that encourage Malaysians to lead more active
lives,” said Lee Hon Tong, Regional General Manager, Suntory Beverage &
Food Malaysia, Singapore & Hong Kong. “We embarked on this campaign to
reach out to Malaysian citizen athletes from all walks of life and our ‘Fuel
Your Performance’ Advocates are exceptional individuals who have accomplished
many goals in addition to the demands of work and family. They serve as
inspirational role models for aspiring runners to kick-start their own dream,
because they are living proof that dreams can indeed become a reality.”
In addition to sharing his personal training strategy, Edan also
said, “It has taken me eight years and nine marathons for me to realise my true
potential as a runner – it’s a long process but I believe it’s never too late
to start as long as you’re willing to train hard. By sharing my experiences and
life lessons from being a ‘citizen runner’, I hope to inspire the younger
generation and see Malaysian marathoners in the 2020 Olympics!”
As April is also celebrated as Nutrition Month Malaysia with the
tagline ‘Eat Smart, Get Fit & Feel Great’, the clinic was also a fitting
opportunity to stress the importance of eating right for energy and
performance.
“High-performance athletes require a dietary plan that’s tailored
to support and enhance their training. This includes consuming an appropriate
amount of protein to help to build, maintain and repair muscle tissue. Hydration and energy are also
essential factors for runners as stores of carbohydrates in the body get used
up,” explained Dr Mahenderan as he provided
structured guidelines designed to help participants fuel their runs with the
right nutrition and hydration.
To maintain consistent energy
levels, approximately 30-60g of carbohydrates are needed every hour – this
would be equivalent to 1-2 bottles of Lucozade Sport™ for each hour
of racing. Its science-based formulation of
electrolytes and carbohydrates is specifically designed provide enhanced hydration
to fuel athletes during prolonged exercise.
To attest to the importance of training, nutrition and hydration,
the four ‘Fuel Your Performance’ Advocates are accomplished athletes who have achieved
numerous accolades. Their examples
further advocate the importance of achieving one’s dream:
Edan Syah started running
eight years ago. The self-coached runner qualified for the 119th Boston
Marathon 2015 and finished with a time of 2:41:55, and became the fastest and
the youngest Malaysian to have run the Boston Marathon! At the Tokyo Marathon
2016, he achieved a personal record of 2:38:55 and is now ranked as the fastest
marathon runner in Malaysia for 2016. Edan aspires to be the youngest and
fastest Malaysian to complete the 6 World Marathon Majors (WMM) under 2hours 45minutes by
2018.
Mohd Amran bin Abdul Ghani has worked as a fire fighter since 2001. In 2014, this dedicated
athlete came in first in the IRONMAN 70.3 at Putrajaya and again at IRONMAN
Langkawi with a time of 10:15; at both races he was crowned Best Malaysian.
This comes on the heels of his accomplishments in Powerman Malaysia where he came in
first in his age category for 5 consecutive years, from 2009-2013. Amran’s
dream is to race in international triathlons all over the world.
Mohamed Allie Helmy is a
corporal in the Armed Forces who keeps fit because of passion, not only because
of his line of work. He was the champion for the Port Dickson International
Triathlon, Kedah International Duathlon 2015 and 113 Desaru Triathlon; and came
in close as the second Malaysian in IRONMAN Langkawi 2015. Helmy aspires to
race in the IRONMAN World Championships in Kona, Hawaii next year.
Alex Au-Yong wanted to
channel his passion for long-distance running into something tangible for
communities in need, so he created the XtraMile Run, Malaysia’s
first-of-its-kind 100km charity run. The first event in 2011 raised RM111,000
for StART Academy, and the subsequent run in 2013 raised RM165,000 for the Dignity
for Children Foundation. For 2016, his goal is to raise RM500,000 to ignite
community involvement, provide education on holistic nutrition to children.
These Advocates embody what it means to reach for their dreams,
and Lucozade Sport™ now invites other Malaysian runners to share their hopes
and dreams as well via myLucozade@suntory.com.
A trusted brand since 1927, Lucozade Sport™ continues to hydrate
and engage with Malaysian athletes at high-profile sporting events. Find out
more about the ‘Fuel Your Performance’ campaign at www.lucozadesport.com or www.youtube.com/lucozade.
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All photos credit to Lucozade.
About Lucozade™
The Lucozade™ brand was developed in 1927 by the chemist William
Owen. Lucozade Sport™ was developed in the 1980’s. First launched in 1987, Lucozade
Sport™ Orange is the No, 1 sports drink in the United Kingdom. Formulated based
on scientific evidence, Lucozade Sport™ Orange is endorsed by sportsmen and
global sports associations and a trusted sponsor for sports events around the
world. Additionally, The Lucozade Sport Science Academy helped to further develop the area of
sports nutrition, share expertise and help improve performance. This has
enabled us to provide a performance edge to all sports and exercise
participants, no matter what their level.
About Suntory
Beverage & Food
Suntory Beverage & Food Ltd (SBF) is a leading global soft
drink company, headquartered in Japan and listed on the Tokyo Stock Exchange, with
an integrated platform across five key regions: Japan, Europe, Oceania
Southeast Asia and the Americas. SBF has an extensive line-up of products and
in 2012 was the number four supplier of soft drinks globally and second in
Japan. SBF’s vision is to be the leading global soft drink company recognized
for its premium and unique brands. On 31st December 2013, SBF acquired Ribena®
and Lucozade™ and Suntory’s new Malaysian subsidiary commenced its sales and
marketing operations in January 2015.
IRONMAN
70.3 is an international triathlon race of a 1.9km swim, 90.1km cycle and
21.1km run.
Powerman
Malaysia is a duathlon race of 10km run, 60km cycle and 10km run.
